Your sales will skyrocket after reading this!
With the digitization of almost every other field of life, PPC Marketing is no exception. From Newspaper to radio, radio to television, and now with the availability of the internet, Marketing has evolved from time to time. Online Ads are available everywhere and they now turn out to be one of the greatest strengths of marketing campaigns. PPC is using this strength to its full potential to increase the worth and awareness of any brand. Pair up SEO & PPC and watch the magic by yourself. To understand how this happens let’s dive into the basics of SEO & PPC first.
WHAT IS PPC MARKETING?
PPC stands for Pay Per Click. It is an advertising model for online presence. Alternatively known as Cost per Click (CPC) model. A lot of online platforms & search engines offer PPC ads including Chrome, Facebook, Instagram, and many more.
PPC Marketing is one of the most commonly used paid techniques for quickly increasing your presence. It works primarily on keywords. The goal is to get the most clicks with the least CPC. It means that a particular ad will appear only when a user types a certain keyword on a search engine.
It currently acts as a primary source of income for most online platforms. Have you ever wondered why these apps and services are free to use? They mainly earn from ad revenue. It helps them to customize ads according to your search intents.
Read More: Key Concepts to Understand About PPC
HOW DOES PPC MARKETING OPERATE?
Pay per pay-per-click strategy ideally operates on one of two basic models.
1. Flat Rate Model
As the name suggests, the flat rate is a pay-per-click model. It operates on the basis of fixed payment for each click on the ad. The host usually keeps a rate list for each ad site depending on the content & traffic of the website.
The rate of these ads depends on the page value of a site. It helps advertisers to run an efficient and highly targeted ad campaign.
2. Bid Base Model
This PPC Model works on an online bidding system. In simple words, the higher the bid, the more chances you have to win that ad slot.
But money isn’t the only deciding factor. Rank is also an important factor when it comes to bidding. It includes Content + Money to decide the winner of an online bid.
To choose the winner of this auction, online tools are used. These tools are quite precise, making it easy to decide on the host according to the advertiser and his interests.
TYPES OF PAY PER CLICK
With the evolving methodologies of marketing, PPC is also no exception to gradually diversifying itself. But we are only discussing 4 major types of PPC tactics for simplicity.
- Display Advertising.
- Paid Search Marketing.
- Remarketing.
- Paid Social Media Marketing.
1. Display Advertising
As the name suggests, Display advertising includes ads using visuals as a medium. By Visual means in the form of infographics, videos, or promotional banners on online sites.
It is a push approach means you are intentionally targeting a certain audience under a campaign. It uses third-party ad spaces to display ads to the relevant internet user.
There are certain standardized sizes for each ad space. Advertisers will decide most of the time how and where to place those display ads according to their research and digital marketing strategy.
2. Paid Search Marketing
It’s a PPC marketing strategy and is used by advertisers to draw traffic to their websites. It’s the most common type of paid tactic. Advertisers pay search engines to display their ads on SERP at a higher rank for the maximum audience to interact with.
Those host search engines will decide where they are going to put your ad depending on multiple factors. It includes ad relevancy to the searcher, Ad extension, Keywords, values it provides, and also the bidding rate, etc.
3. Remarketing
As its name features, this strategy is essentially targeting an audience who already has shown a certain interest in your business. It helps to re-engage the potential user to your services.
To target your remarketing strategy audience, you can get help from several tools and data sets like GOOGLE’s Remarketing List for Search Ads (RLSA) and BING Remarketing Lists. It helps to analyze the potential service users.
To target your potential customers, you can opt to use mediums like videography and infographics for better engagement. It helps to convert your intended audience into leads and sales easily.
4. Paid Social Media Marketing
It is one of the least expensive types of paid marketing to start with. Ideally, it is running Ads on social media platforms to increase brand awareness, reach, and positive image in the audience’s mind.
Depending on your potential customers, you can run paid ad campaigns on different social media platforms including Facebook, Instagram, LinkedIn, and many more. You can easily start your marketing campaign even with 1$ as it is the most affordable paid promotional strategy.
ADVANTAGES OF THE PPC TECHNIQUE
Pay-per-click is a simple way to boost your lead and sales. Having said that, here are a few of the many benefits PPC Marketing campaigns offer.
1. Being audience profiled marketing strategy, PPC has a high lead-to-conversion rate
2. In terms of implementation, it’s a low-cost technique.
3. It helps to get traffic way more quickly than any other available strategy.
4. Changes in Algorithms of Search Engines do not impact PPC strategy.
5. Measuring the success and failure of a PPC Marketing campaign is easy, rapid & efficient.
6. Shaping your promotional strategy towards your targeted audience is straightforward to understand.
7. PPC is flawlessly working with other marketing strategies like SEO & PPC strategies can work together quite well, resulting in more traffic than usual.
8. Can be easily optimized based on targeted keywords.
9. It can also help in the progress of a particular goal like brand exposure, awareness, or targeting a selected audience.
WHAT IS SEO? WHY IT IS SIGNIFICANT?
SEO stands for Search Engine Optimization. As the name suggested, it is the process of optimization of a website, so that it would have higher ranks in SERP. An SEO expert uses his experience and techniques to enhance and improve the technical and non-technical aspects of a domain.
It helps the business to remain on top of the SERP of a search engine. Which in the long term results in better traffic inflows and a higher conversion rate for that website.
SEO vs PPC, SHOULD WE NEED TO CHOOSE?
To be honest, it is worthless if you want to compare them, both of these techniques are totally different from each other.
SEO is more oriented toward the optimization of each aspect of your website. It helps to rank your website on SERP. It is a time-consuming process for generating organic traffic.
On the other hand, PPC Marketing is a paid strategy used to broadcast ads to your targeted customers. It doesn’t take much time to show its effectiveness if used properly.
Instead of choosing one of them, integration of SEO & PPC is the best bet, if you are looking forward to growing yourself as a worthy Brand/Business.
SEO & PPC MARKETING AS AN INTEGRATION
As we are over with the discussion of SEO vs PPC, Let’s go through what we can get after we integrate SEO & PPC Marketing.
- Using PPC you can try new keywords, which can be later implemented in your SEO depending on its success.
- We can remarket our Brand/Services using PPC, which helps to get more visitors to the website. Due to the great efforts, you put into your SEO, their retention will increase, enhancing the credibility of your website.
- Ads generate a hefty number of visitors; the remaining job is for SEO to handle them.
- SEO and PPC campaigns will enhance your Presence on different platforms and SERPs.
- Using different parameters from both strategies including bounce rate, retention, conversion rate, etc., you can gather more data, which means decisions for future planning for your business.
SHAPE YOUR SEO FOR RUNNING POCKET-FRIENDLY PPC MARKETING STRATEGIES
The success of a marketing campaign is measured using KPIs. It normally takes time for a website to be visible in the desired position at SERP, just by optimizing your SEO.
Adding the best PPC marketing strategies would help to check those KPIs within a shorter sprint. Not only you will be able to see a clear jump in terms of visitors to your website, but the retention rate will also increase with a good strategized SEO & PPC together.
Also with the perfectly modeled SEO, CTR will increase alongside with reduction in the CPC of your marketing campaign.
PPC MARKETING – THE NEW WAY TO FLY YOUR SEO TO SKY.
Ending the Debate of which one to choose, PPC Marketing can be the best friend of neatly designed SEO strategy. This duo can provide you with benefits that you had never expected previously. It will help you either to get the organic TOP Spot on SERP or through ads. Either way, the ultimate value will be provided to your business and customers. Thus, increasing the trust and willingness of more visitors and customers to take services from your brand.
In short PPC Marketing will provide you with the last push you need to finally be able to achieve the skyrocketed visitors, lead, and loyal customers for your business.
