Did you know that mobile apps are expected to generate $935 billion in revenue? Yes, that is correct!
With the growing number of mobile apps, App store Optimization (ASO) has become a critical tool for mobile app success. The process of optimizing mobile apps to rank higher in app stores is known as ASO. The most popular app stores for iOS apps are the App Store and the Google Play Store for Android apps.
This term will most likely confuse you if you are new to App Store Optimization (ASO).
Don’t be, because we’ll go over the fundamentals of ASO in this blog. So, if you want to be familiar with the fundamentals of ASO, read it all the way to the end, and there will be other blogs on my website that will provide ASO knowledge ranging from beginner to expert level.
There are over 6 million apps in app stores, so learning about ASO will help you rank your app in this crowded market. You’ll need an App Store Optimization strategy to help your mobile app rank high in the App Stores and be seen by more potential users and audiences.
To make your app visible in the app store, you must employ various app store optimization strategies. Bookmark this page to stay up to date on the latest strategies, and if you are a beginner, you will also be able to learn the fundamentals of ASO.
What is App Store Optimization (ASO)?
When a user searches for a specific keyword on the app store, some apps appear at the top and others at the bottom. Have you ever wondered how these apps become so popular and how they are shown to the right people? This is where ASO comes into play.
App Store Optimization is the process of optimizing your app to appear high in app store searches. It is essentially a strategy for increasing the visibility of your app. You can rank higher and drive more downloads by successfully using optimal keywords, useful images, and localized descriptions.
Understanding your target audience’s demographics is essential for the ASO process. in order to target the keywords and images appropriately. ASO entails producing keyword-optimized app descriptions, titles, or other content, designing eye-catching icons, writing reviews and offering customers helpful feedback, collecting positive ratings, examining rival apps, choosing the best category and subcategory options in app stores, and providing promotions and discounts with partners like influencers, similar apps, or complementary services, among other things.
Although ASO and SEO are frequently compared, the former is solely applied to app stores. Some fundamental SEO and ASO strategies overlap. The biggest similarity between the two is that nobody can be certain which algorithm and factors search engines and app stores use to rank websites and mobile applications.
Simply said, ASO may be understood as follows: downloads are equivalent to traffic times conversion.
Why is app store optimization important?
When it comes to mobile apps, app store optimization (ASO) is crucial. You now understand what ASO is. So let’s talk about its significance and the benefits of investing in ASO.
You may be aware that 40% of apps are found through app searches, according to Google.
Due to its significance, ASO should be your top focus if you are a mobile application developer. ASO is the process of making your app more visible on app stores.
First of all, every customer visits the app store after seeing your app somewhere, whether it was in an advertisement or a social network post. Because it is crucial in persuading the customer to download the app, you should optimize the page for your app. Therefore, you are passing up a significant potential if you do not invest in ASO.
Second, no, you don’t have to spend money on ASO. People will directly look for your app if it has a well-known brand, such as candy crush or subway surfer. However, if you have a brand-new application that is little known, you must invest in ASO to rank your mobile app using organic keywords. For instance, if you run a dating app like Tinder, it should come up when people search for terms like “dating app,” “match,” etc.
Additionally, ASO gives your mobile app a chance to get featured by Google or Apple. If you consistently adhere to these app stores’ best practices, you may get the opportunity to be highlighted. There is a good probability that your mobile application will be highlighted after that.
Furthermore, ASO can help with brand awareness, raise your app’s rating in the App Store or Google Play Store, and increase your revenue in addition to helping with user acquisition. All in all, if you want to increase the likelihood that your mobile app will succeed, ASO is crucial!
ASO is your tool for getting your mobile application ranked highly. Consequently, invest time and resources to boost app installation and user acquisition.
What are the benefits of App Store Optimization?
App Store Optimization (ASO) is a great technique to boost the retention rate of your mobile apps and drive organic traffic. It enables you to track statistics and user behavior within the app itself and ensures that consumers can find your app simply while searching the App Store.
The advantages of ASO for your mobile app include the following:
Increase your app’s visibility in relevant searches:
If people can’t seem to find your app, they won’t download it. Regardless of how fantastic your mobile app is, if no one can find it, no one will install it. Your app needs to be discovered by the relevant users; more is needed for it to simply be found. Through keyword optimization, ASO will make your app visible to relevant audiences.
Downloads increase:
An effective ASO strategy can boost the number of people who download your mobile application. More users and traffic will result from this.
Boost Revenue:
Mobile apps can be used to make money in a variety of ways, including through in-app advertising, in-app purchases, and subscription services. More users will download your mobile app and you’ll make more money if it’s more visible to the right users. On the other side, if your app is not optimized and no one downloads it and you are running advertisements to drive visitors to it, you will lose both your audience and your money.
Access to New and Global Audiences:
You can reach a sizable audience by optimizing your app for the international market, such as by making it available in other languages through app localization.
The advantages of ASO for your app don’t stop here. You now understand its importance to your app. Let’s now talk about how it truly works.
How does App Store Optimization (ASO) work?
For every app developer trying to increase their app’s visibility in the app store search results, app store optimization (ASO) is an essential strategy. ASO is comparable to SEO (search engine optimization).
Users of app stores use search terms to locate various mobile apps and games. On the basis of customer preferences, app stores will also suggest apps. Similar to SEO, common ASO strategies involve optimizing keywords, titles, images, and descriptions. User reviews are one of the most significant ranking factors in app stores, similar to search engines.
You must undertake research on how users search for apps if you want to improve the number of downloads of your app. The following are some crucial elements to optimize for your website to rank higher:
App name or Title:
Your app’s name should be catchy, and you should not modify it once it has become known to people. So, before releasing the app, thoroughly research the name and include the main keyword. Because word-of-mouth marketing is the most efficient form of app promotion as your app starts to rank higher. Therefore, choose a name that is not too challenging to pronounce.
App Icon and Images:
Always choose a pleasing image for your icon. Utilize the color scheme you’ve chosen for the app. Additionally, the icon shouldn’t be confusing and should completely represent the purpose of your app.
The next set of images is those that can be altered or are screenshots. Using screenshots from your app is a smart idea because it gives users an idea of what it does and what they may anticipate after installing it. Put the main photographs first, always.
App Description:
The majority of users don’t read descriptions; instead, they largely focus on the images while deciding whether or not to download your application. However, this does not permit you to disregard the app description.
The most crucial component of ASO in the app is the description because this is the only area in which you can completely utilize your keywords.
How do users find and download mobile apps?
Apps account for 88% of user time spent on mobile devices. What percentage of apps are utilized every day can be inferred from this number?
On the Google Play Store or the Apple App Store, people are constantly looking for new mobile apps. Your mobile application will be more downloaded the higher it appears in search results. Since users typically do not go through all of the search results, highly ranked apps generally receive more downloads. The top 10 results are what most users look at.
Medium-volume keywords drive a lot of traffic to the App Store and, when effectively combined, can account for a sizable fraction of total traffic. This is also influenced by generic keywords, which account for a sizeable part of long-tail traffic on the App Store. It is feasible to improve the total number of downloads for your application by focusing on these general keywords.
You can optimize the description, images, and title of your app to help it rank higher by using an effective ASO strategy.
Conclusion:
Over time, ASO is a process that requires ongoing monitoring and adjustment.
The majority of the time, little to no keyword research is done prior to app submission, leaving the majority of apps buried and decreasing the likelihood of discovery significantly.
You must put in time and effort to benefit from ASO. If you do, your app will have a reliable source of traffic.
Being found is one of the toughest problems for mobile apps, but you can actively fix the issue with the advice above.
Keep reading this blog since we’ll be discussing app store optimization and how to achieve it more frequently.
