Technical SEO is the optimization of your website structure and server so that Google bots can easily crawl and index your website. Technical SEO is one of the most important components of SEO. It mostly deals with the backend your users will never know what you have done for technical SEO.
However. There are many myths about technical SEO that can lead businesses to make wrong decisions about whether or not to invest in technical SEO services. In this blog, we’ll debunk the 5 myths about technical side of SEO so you can make an informed decision for your business. Let’s get straight to these myths:
Myth #1: Technical SEO is only for big businesses.
One of the major myths about technical SEO is that it is only for businesses with big budgets. But that’s not true technical SEO is as important for small businesses as for big ones.
People think that big websites with a lot of pages need to optimize their code but this is the same for small websites also. There are many benefits of implementing technical SEO into your website and digital marketing strategy. It helps speed up your website and improves your ranking of search engine result pages (SERPs). That can help you to increase your website traffic and in return leads.
So, don’t think that if you have a small business, you don’t need technical SEO that is simply not true. Your website needs technical SEO no matter the number of web pages on it.
Myth #2: Technical SEO is too expensive.
Technical SEO is often seen as a very expensive thing. The truth is Technical SEO can be expensive but it does not have to be. Hiring an SEO services agency can cost you money but many businesses fail to realize the potential Return on Investment (ROI) of investing in Technical SEO.
If you realize the potential of Technical SEO, you will not think that it is expensive. By employing a well-versed Technical SEO analyst, companies can gain insights into their website’s performance and improve their rankings on search engine result pages (SERPs). As a result, these businesses have more organic visibility and generate more leads from qualified visitors.
Myth #3: Technical SEO is only for technical people.
By seeing the name of technical SEO and its definition that it deals with the code most people think that it is just for technical people. People who are good in coding and web development. But that’s not true that’s just a myth.
For technical SEO you don’t have to be a pro at programming. You just need to understand the basics of how search engines work. For technical SEO you don’t need any prior experience in programming or a degree in IT.
In reality, Technical SEO requires only basic knowledge to conduct a site audit. A good audit will give you all the issues of crawlability and indexation. In an audit, you will find everything the tools like Semrush or Ahrefs will also give you instructions on how to speed up your website.
So for technical SEO you just need to have basic knowledge of SEO and how search engines work. You don’t have to be a pro at coding.
Myth #4: Technical SEO is a one-time thing.
People think that Technical SEO is a type of thing. They think that they have developed a perfect website now the process of technical SEO is over but it’s not. Technical SEO is an ongoing process. It requires continuous attention and maintenance to keep your website ranking high in the SERPs.
From optimizing your site’s code to addressing broken links are adding new pages to the sitemap, technical SEO is an important aspect of keeping your website performing at its best.
When it comes to Technical SEO there are many processes you need to do regularly. You have to conduct site audits. These include making sure your web pages have valid HTML markup, ensuring all internal links are functioning properly, maintaining a healthy link profile, setting up structured data for rich snippets on SERPs, and more.
Myth #5: All technical changes have to be made by the website developer.
When it comes to Technical SEO, website developers play an important role in the start. Because they are the ones who write the code, they have to write it optimized so that the website doesn’t take much time to load.
But it is not true that backend SEO can only be done by developers. Yes, in the start a developer does it but after the website becomes live you don’t need a developer to handle technical SEO.
You can also take care of your website from a technical perspective only by knowing and applying the basic SEO strategies. Through SEO audit you can find dead links or dead pages on your website you can remove them easily. There are many software’s that can help you. Google search console gives you the errors that show why your website is not getting indexed. There is Screaming Frog that helps you to improve the crawlability of your website.
You can’t ignore the importance of a developer in technical SEO but it’s a myth that it can only be handled by a developer.
Conclusion:
The 5 myths outlined in this article have shown that technical SEO is a complex and often misunderstood process. A successful SEO campaign requires more than just keyword optimization; an understanding of how search engine algorithms work and how websites are crawled, indexed, and ranked are also essential.
Through debunking these 5 myths about technical SEO, we hope to have provided helpful insight into how this practice can help bring your website to the top of search engine results. By avoiding these misconceptions and focusing on the facts, you can make informed decisions when it comes to optimizing your website for better Google rankings.
